Alternative Marketing Solutions
Don't do normal marketing - start a Revolution!
Rebel Marketing is a new type of marketing consultancy
that looks to providing an 'alternative' view to traditional
marketing, helping you find new selling propositions (unique selling
propositions or USP), and make your product or
service stand out in the increasingly packed marketplace.
We have found ten trends that demonstrate alternative marketing strategies:
- Advocacy driving growth - this is the word
of mouth and viral marketing benefits many leading
edge companies are enjoying
- Be remarkable - standout. Doing what everyone else
does is increasingly difficult today, how do you get yourself
noticed? Looking at alternatives, being rebellious
and being different; unless you have the unlimited marketing
budgets that multi-nationals used to have
- Traditional marketing is dying - the Internet has changed the marketing
landscape, as has been seen by the decline in advertising revenues
for commercial TV and radio
- Marketing agencies and consultancies are part of the problem - most
agencies do not deliver results, and seldom look at the
bigger corporate picture. As a result, they often provide
a poor service, invariably looking to cross-sell and up-sell additional
services instead of finishing the job in hand
- Conversion rates are the key - few marketers are happy
with number crunching, and accountants dislike the frivolity of marketing.
Concentrating on returns and the KPI
measures YOU deem important. By fusing marketing
knowledge with technology, and adding wacky ideas, we are able to identify,
execute and report the performance of
your marketing activities
- Business customers are looking for the truth - the
Internet is making it more important to be open and honest with customers,
engaging with them in faster ways than ever before
- Permission-based marketing rules - only customers who
allow you to talk to them may be contacted. This is, of course, good manners,
and now a legal requirement for B2C marketing, and we would argue that
it is also a must for B2B, as every business person is also a consumer
and will get used to the benefits of consumer direct marketing
- Build a community - networking is key, and building
a network in which you can work will help your understanding
of your customers and build the trust of those customers
- The window of attention is small - you need to create maximum
impact in a very short timeframe; first impressions
count