Alternative Marketing Communications Solutions
Make a statement with a rebellious streak
In modern marketing you are presented with extremely high
levels of 'noise' that can distract your customers from
your key message. The way to cut through this noise is
to make a real impact.
Marketing communications (and other areas too) often fail
to optimise their performance because it is not an area
that naturally takes to process analysis and improvement initiatives. Companies
that manage to gear up their marketing operations effectively,
cut through the noise created by so many companies competing for share
of voice, will be the ones who have identified where their areas
of strength and weaknesses are and act on it.
In true rebel style, we identify new models of marketing
communication that will create a stir in the marketplace, using
the following ideas:
- Strategy - the way your marketing goals and objectives are set, how they
relate to your business goals and how these points are communicated amongst
your team and other stakeholders
- Process - the processes that exist in your marketing operations and the way
these are adopted and managed to deliver programmes and campaigns within your marketplace
- Organisation - the roles key people have within your marketing operations, how
their jobs are described and the way their skills and competences are
utilised, and the benefits they bring - client-side
- Technology - the way in which technology has been adopted to enable your
marketing operations to work more efficiently and effectively, and how they engage with your customers
- Measures - the metrics used to determine success of your campaigns, programmes
and activities, including the tracking of the activities